Please be aware that the sponsorship structure is currently under review and will in all likelihood be amended for the 09-10 race.

Clipper 09-10 Round the World Yacht Race is a major global event with a public exposure that lasts in excess of 18 months. Over 200 million people in 202 countries followed Clipper 05-06 which had a calculated media value in excess of the $70 million. These figures will show another marked increase for Clipper 07-08, and 09-10. This interest and publicity generates a direct benefit to all those that are involved in any kind of sponsorship in the Clipper Race.

In previous races an additional form of involvement has been encouraged in order to assist some potential crew members to take part. This has now been formalised under the heading of Clipper Crew Sponsorship and is designed so that sponsors can have an active association with the Clipper 09-10 race through sponsoring a crew member.

The aim of crew sponsorship is to enable a variety of crew members to participate who would not normally have had the opportunity. To these individuals, it will enable them to achieve what might otherwise be impossible dream. They will realise their full potential and, above all, bring back added values and energy into their parent communities and associations.

There are two distinct avenues that can be followed by those wishing to sponsor a crew member but first it is Important to see how this sponsorship fits into the larger picture.

CLIPPER SPONSORSHIP FRAMEWORK

Sponsorship for Clipper 09-10 is layered in the following manner:

• Primary sponsorship is directed towards the Cities that give their names to the ten race yachts.

• Secondary sponsorship from companies and organisations that support the cities and are known as Race Partners

• In addition, selected companies that supply equipment or services are included and known as Equipment Sponsors

All the above sponsors have contracts so that their support is balanced by an agreed package of benefits. Branding on the boat, clothing, use of the Race logo and a presence ashore are major parts of these packages. In fairness to these sponsors all these areas are tightly controlled.

REASONS FOR SPONSORING CREW MEMBERS

The following table shows the different reasons for sponsoring crew members

Crew Places for Employees	Sponsors use the benefits of the race by selecting and supporting an employee to take part. This acts as a strong Personal Development Programme for the individual as well as creating a lively interest and following within the company.
Crew Places for a Community	• Sponsors can use this as a means of sponsorship by supporting a worthy candidate from the community. • Appropriate candidates may be suggested by the sponsor or be recommended by Clipper or the Sponsoring Cities. • Candidates may come from youth organisations, clubs or any other organisations where it is considered the crew member will take something positive back into the community. • It is worth considering selecting youth leaders or instructors that are involved in such organisations. Note: The minimum age for taking part in the Clipper Race is 18
Crew Places for Private Individuals	Some crew members make private approaches for sponsorship to organisations and individuals. Their reasons for sponsorship may be varied but in most cases the potential sponsor will wish to have some recognition and involvement. This scheme enables the crew member to offer an agreed package of benefits in return for sponsorship.
Crew Places for Third Parties	Sponsors may wish to have a close association with the race by supporting a crew member for other reasons that fall outside the above categories. These will be taken on an individual basis and Clipper Ventures will give advice where required.

BENEFITS

Benefits to all parties involved commence when crew members start their selection and training. It then continues throughout the race, peaking as their sponsored crew members join the race. This could be a period well in excess of a year.

WARNING: Involvement in the race, either first hand or by association, is infectious! One of the many attractions is that, with the lovely mix of individuals involved, the race is rich in stories of personal endeavours and interest. With the benefit of modern communication these can easily be shared by a large number of enthusiastic followers.

THE CREW SPONSORSHIP SCHEME

With this scheme companies, organisations and individuals are able to be involved in sponsorship by supporting individual crew members. There are two main ways this can be achieved:

Crew Partner Sponsorship

This scheme is where a company, organisation or individual has an agreement with Clipper Ventures to become an official sponsor, with a defined list of benefits, knowing that a very large proportion of the cost of the sponsorship will be covering a specific crew member.

Private Crew Sponsorship

Private sponsorship of a crew member is when a company, organisation or individual decides to sponsor a crew member directly for a sum agreed between the two parties. In this case Clipper Ventures is not involved. The list of benefits the crew member can offer is correspondingly limited.

The Table below summaries the two sponsorship packages:

Entitlement	Crew Partner	Private Crew Sponsor
Use of title	Authority to use title of: "Official Clipper 09-10 Crew Sponsor for XXX, in YYY Clipper” when XXX is their sponsored crew member and YYY is the crewmember’s assigned yacht.	No official association between race and sponsored crew member
Use of Race Logo	Authority to use Race Logo on a restricted basis as follows: • Logo on sponsors’ shirt • Logo can be used on promotional material relating to the crew sponsorship In all cases Clipper’s approval is required	No authority to use Race Logo in connection with sponsorship
Use of official photographs supplied by Clipper	Rights-free use of race images, provided by Clipper PR Department for internal and external publications and PR and marketing	Rights-free use of approved race images, provided by Clipper PR Department for internal and external publications and own PR and marketing
Use of official Video film supplied by Clipper	Rights-free use of approved race video, provided by Clipper PR Department for internal and external PR and marketing	Use of video for marketing and PR on a case by case basis
Use of photographic and written material generated by sponsored crew member	Rights-free use of material generated by sponsored crew member to be used for internal and external use (EG: Newsletters, intranet etc).	Rights-free use of material generated by sponsored crew member to be used for internal and external use (EG: Newsletters, intranet etc).
Communication Transmission Costs from yachts	• Text transmission costs for PR related and sponsorship matters covered by Clipper. • Transmission of low res PR images at Clipper expense • Prior Clipper approval required for all else	• Text transmission costs for PR related matters covered by Clipper. • Other material at crewmember’s expense
Use of yacht afloat	Day sail for up to two people in Gosport per sponsored leg. Foul weather clothing, boxed lunch and soft drinks provided. Note: Boat on shared basis per sponsored leg. RTW Crew Sponsor – 1 boat for day sail (non shared) in Gosport Dates to be agreed with Clipper.	No entitlement
Use of yacht in port	One yacht visit/tour hosted by their sponsored crew member. Up to 15 guests. Approx 30 minutes. Entertainment ashore at sponsor’s expense Note: Ideal feature during a larger planned function or presentation	Occasional individual yacht tours for visiting individuals by crew member
Official Race Programme	Listing in Official Race Programme as Crew Partner	Not included in Race Programme
Prize Giving Receptions	2 VIP tickets to Prize Giving Reception at Race Start or Finish	No entitlement
In Port Receptions	2 VIP tickets to Prize Giving Reception. Further tickets at discretion of Host Port	No entitlement
Race Web site links	Crew Sponsor listing and click-through from Home City section of website	No entitlement
Official Race Clothing	Rights to purchase Official Race Clothing at Crew Sponsor rates (retail less 20%)	No entitlement

SPONSORSHIP COSTS

Crew Partner Sponsorship

Basic Sponsorship Fee £12K – includes one crew leg

Additional opportunities:

• Second or subsequent legs £5K

• Round the World crew place £38K – Total sponsorship

Note: Second or subsequent legs are dependent on company payment of the basic sponsorship fee.

Note 1	Scope of Sponsorship. The sponsorship covers all the costs laid out in the Crew Brochure relating to Training (including clothing package) and the chosen leg. Expenses in addition to this will be the normal crew expenses which include, but are not limited to: Race insurance, flights, communications from the yacht, travel costs, accommodation other than when onboard, spending money
Note 2	Crew Selection. In all cases, the selection and acceptance of the crew member rests with Clipper.
Note 3	Clothing. Sponsored crew members may wear and be photographed in their sponsor’s clothing but will be required to wear their official Race clothing at all times as laid out in their crew contract. This includes all events with a high PR visibility such as starts, finishes, Crew Receptions, briefings etc.
Note 4	Photography. Any ‘non Clipper’ photographs being used for publicity purposes are to be approved by Clipper Ventures before publication to ensure quality and confirm that there is no conflict of interests with other sponsors.

Private Crew Sponsorship

The cost of the Private Crew Sponsorship is a matter between the body involved and the crew member.